Open position – Video Solutions Engineer

Join IMG_Play – Open position as Video Solutions Engineer

IMG_Play is growing and expanding, and we are looking to add new members to our team.

Helping our customers create value with video is our mission. This means we are the customers trusted adviser when building a video strategy and when selecting and implementing the tech stack for their video project.

Working without bias, we strive to always be at the front of video technology. Our job is to know the different technologies, platforms and realities behind the complex video technology eco-system. Through hands-on experience, we look behind the sales powerpoints – so our customers can trust us to provide honest and skilled advice and assistance.

We deliver, integrate and customize online video solutions. Helping create better front-ends, customize video players, optimize ingest workflows and integrate to customer in-house systems is part of what we do.

Check out our cases on our website, to get an idea of the kind of projects we run.

The position as Video Solutions Engineer requires both an understand of technology, and an ability and interest in helping customers. You will enjoy both the interactions and conversations with customers – and the task of implementing and developing the solutions. Of course with the full support of your colleagues, in our central Copenhagen office.

Challenges include:

  • Researching and testing Online Video technologies
  • Solutions design
  • Professional Services
  • RFP/RFQ and tender input (together with Sales Consultants)
  • Delievery and development

Skills we are looking for:

  • Knowledge of Online Video Business
  • Knowledge of Online Video Technology
  • Encoding and streaming formats and protocols
  • Javascript
  • SQL (MySQL, MariaDB)
  • PHP
  • Fluent english written/spoken (Nordic language skills will be a plus)

If you have worked on OTT/OVP platforms, it will be an advantage. IMG works with a range of platforms including Facebook (Video), Youtube, Kaltura, TwentyThree, Vimeo and similar systems.

We care less about your formal skills, and more about your reasons for applying to the position. We are open to both experienced industry professionals and to those without much experience.

The position is not open to freelancers or consultants. We are looking for a permanent team member, but we can always discus the details to create a perfect work-life balance for your preferences. You will get the best view, best colleagues and full benefits package.

To apply, send us a letter on your motivation along with a CV, to

IMG_Play delivers Danish Defense Command TV

IMG_Play has won the bid to deliver the Defense Command Denmark online video solution.

The Danish armed forces have a long history – and a big archive of historic and current video material from all branches of the armed forces.

IMG_Play is happy to announce the delivery of a full online video platform solution,, that allows viewers to enjoy hours of both historic and recent video content.

The solution contains features like;

  • Customized Video Portal
  • Support for all screens and devices
  • “Timeline” navigation of content
  • Migration from legacy platform
  • Ingest and metadata


“We are very honored to have been selected by the Defense Command to deliver their new and updated Video solution.

Visual communication is continuing to grow in importance, and ease of use and easy discovery of content is key to growing your viewership base.”

Mads Kaysen, IMG_Play


IMG_Play are specialists in Online Video solutions, providing both Development and Professional Services as well as Video Platforms.


The solution is built on the Kaltura framework, along with customized front-end in corporation with Kathart.

IMG_Play wins tender for Danish Parliament TV

The Danish Parliament – Folketinget – announced yesterday the award of contract for their next generation Online TV solution.

IMG will deploy a solution that automatically captures streams from both plenary and committee sessions, and make them available both live and on-demand for the public.

The solutions will contain advanced features, like;

  • Multiple simultaneous live streams
  • Time-shifting (rewind/restart sessions)
  • Zero turn-around from Live to On-demand
  • Automated metadata capture and categorizing
  • Support for all screens and devices
  • Social sharing features

Everything will be integrated with existing digital platforms, and state-of-the-art video players will provide a platform independent and responsive user experience.

With hours and hours of daily content produced and massive amounts of metadata, IMG is proud to have been selected to deploy the next-generation solution of Online TV.

“As citizens and societies become increasingly digital, our political processes should remain open and available for everyone. Leveraging digital channels and ensuring that Folketinget is available on all platforms and devices is central to achieve this goal.”

“With the advances of AI and big data, it will be key to capture, organize and sustain a library of digital video with associated metadata. Certainly, as traditional TV viewing declines and new digital services become the norm, the ability to match legislation processes to video content could provide for exciting opportunities to match citizens interests to TV content from the Parliament in new ways and using new channels in the future”

Mads Kaysen, Partner, IMG

The solution will deploy in 2018, and replace the current legacy Flash Video based solution.

IMG_Play are specialists in Online Video and OTT solutions, providing both Advisory services as well as Development and Professional Services.

TED contract award notice here.

Danish Parliament Plenary Room

Industry Trends – Key takeaways from IBC 2017

This post reflects on some of the Key Trends and take-aways from the 2017 IBC conference.

IBC had its 50th anniversary this year, and as the 2017 edition is coming to an end, now is a good time for personal reflections on the key industry trends.

Underlying basically everything and every conversation is still the continued slide towards IP-based distribution, and digitization in general.

As traditional broadcast evolves and OTT becomes more and more important, for me a key topic this year was automation.

From the professional and production side, automation of workflows means faster and more lean production lines. Interesting to see how platform providers originally focused on the ingest, transcoding and distribution of IP-based (streaming) content now offers more and more tools that integrate into the production workflows. Ooyala and Vimond presented interesting product releases

Along the same lines, a key topic for 2017 was automated metadata. While the term “AI” is widely misused, certainly the focus on data and data management is becoming a key factor.

Tools that help automate metadata generation by using tools such as facial recognition, speech-to-text, OCR and more advanced machine learning was a hot topic. OTT platforms such as Kaltura now offers automated speech-to-text as default in their product offering.

Certainly, the value of data is crystal clear to everyone. The ability to create personalized recommendation and even interfaces to content will separate early generation OTT services from the new generation of service offerings. Accedo showcased interesting frameworks for managing personalized experiences across a multi-device setup.

Because Netflix bulldozed the OTT revolution using an SVOD model, the role of data in Video Advertising have been somewhat dormant in this initial phase. There were lots of examples and talks of the SVOD model being supplemented, and HVOD (Hybrid-VOD) business models that also includes some level of targeted “TV” advertising might very well be the next wave.

Examples of HVOD can be founds both from providers such as Hulu, but also traditional broadcasters like TV2 Denmark have just recently launched and HVOD model, where consumers can get access to the SVOD service (TV2PLAY) for a reduced price, if they accept advertising in addition to the subscription fee.

The role of Social Media, and in particular the impact of data-mining giants Facebook and Google continues to be the center of discussion. Will broadcast ultimately suffer the fate of publishing, and see the buy-side shift their ad spend to social – especially as we will see more and more services like Facebook Watch in the future?

Certainly, there are lots of reason to come back to Amsterdam for IBC 2018, and continue to explore the answers to the questions raised by the fundamental shift in the TV- and Broadcast industry.

IMG_Play Group launches operations in Denmark and Sweden – builds brand channel “Food TV” for Metronome.

“The Online Video market have matured and become advanced to a point, where enterprises and organizations can seldom maximize value using a single platform from a single vendor.

A full video value chain requires partners who are agnostic to particular platforms and can help bridge the components of a business critical video solution”

IMG_Play is the only Nordic provider in the Online Video space working un-biased, providing clients with consulting and system integrations services to help them drive more value from their next-generation OVP solutions.

Being established since 4 years in Norway, IMG_Play Group now expands operations in Denmark and Sweden.

The partners in Denmark include Online Video Platform (OVP) veterans Mads Kaysen and Karsten Vandrup, founders of Arkena, which in 2011 became part of french TDF Group.

“Having worked as pioneers in the OVP market, we now see the usage of video reaching a level, where the connection to the strategic roadmap for brands and companies becomes essential. Online Video has taken a journey from being “fun on the side”, growing to become important and now having reached a level where it is business critical”, explain Mads Kaysen, Chief Commercial Office at IMG_Play.

“We see many brands and enterprises struggling to drive value from their investments in communicating using video. No one questions the potential, but implementation is tough. We work to set very clear KPIs, and we are the only ones in the market focusing solely on value creation, with no obligations towards specific platforms or technologies”.

“Having worked as a platform provider for many years, I could see how limiting it is for the customers to seek advice from vendors who ultimately aim to sell their own platform. There was really no-where to turn, and also no specialized system integrators in the market, who could connect the dots. This is key idea behind IMG_Play”.

IMG_Play have already launched the successful Food TV channel for Metronome ( and recently won the tender to supply ATP – Denmarks national 100 Billion euro pension fund – with digital communication services.

“We have in our short life-time as a startup company build some great cases, and the pipeline is strong. There is really a solid response to our proposition to get serious about creating value using video. I believe IMG complements the technology providers in a natural way, and our professional services arm can help platforms becoming even more anchored in the customer technology stack”, Mads Kaysen continues.

”Apart from our consulting and development capacity, we have also launched an analytics service. While many video platforms provide customers with the opportunity to get data about their video performance, often we see these are not fully utilized.

Taking the responsibility to gather, analyze and present data to the customers is a something we see a great need for. Video doesn’t end when the content is created or delivered. IMG_Play adds qualitative input to the system-generated quantitative data, to bring the analytics to a more tangible level for our customers.”

IMG_Play have been well received also by the OVP and technology providers, and we aim to partner with all of the best providers of video stack components, to the benefit of everyone.”

For more information, please contact;

Mads Kaysen, Partner and CCO – mobile +45 2615 9192

IMG_Housewarming 5’th of February 2016

Kære Venner
(English version below)

Eftersom IMG_Play nu er en realitet og vi har åbnet nyt kontor i fantastiske lokaler vil vi gerne invitere venner, familie, partnere og alle andre til vores Housewarming.

Kom forbi og nyd tagterrassen, kom forbi og nyd en kold øl, kom forbi og møde fantastiske mennesker. Uanset hvad, kom fordi og hils på.

Vi sørger for kolde øl, varm kaffe og hvad der hører sig til.

Vi glæder os til at markere begyndelsen på et nyt fantastisk eventyr sammen med jer!

Kærlig Hilsen

Mads & Karsten


Dear Friends

As IMG_Play recently opened our new office in Copenhagen, we would like to invite all friends, familiy, partners and everyone else to our Housewarming.

Stop by to see our fantastic view, stop by to meet amazing people, stop by for a beer – whatever the reason, please do stop by.

We will make sure beers are cold, the coffees warm and snack are abundant.

Looking forward to welcoming you.

Mads & Karsten

RSVP on facebook

Strandgade 27B :: plan 5 :: 1401 København K :: Denmark