Ikke kategoriseret Arkiv

13. November 2025/in Ikke kategoriseret/by Adele Edling

Accelerate media delivery with IBM Aspera and Img Play

We are now sharing the recording of our earlier webinar From Camera to Screen in Record Time.
In this session, Img Play and IBM presented how broadcasters and media organizations can accelerate and secure their file transfers using IBM Aspera technology.

What you will learn in the webinar

The webinar features Karsten Vandrup Westh from Img Play and Márk Illés-Tóth from IBM. Together, they explain how leading companies in broadcasting and streaming.

Key topics include:

How to integrate IBM Aspera with existing media workflows
How to automate secure file transfers for broadcast delivery
How Aspera enables global content collaboration and reduces delivery time

Why IBM Aspera is trusted by media leaders

IBM Aspera is a global standard for high-speed file transfer in media production and distribution.
The technology moves large volumes of data efficiently, regardless of file size or network conditions.
It enables teams in production, post-production, and broadcast delivery to collaborate in real time with full control over content security and compliance.

The Img Play and IBM partnership

Img Play is an official IBM Gold Business Partner and a certified integrator of Aspera solutions.
Together, we help broadcasters and media organizations design and implement automated, production-ready workflows that connect every stage of the content process—from editorial to distribution.

Our joint projects demonstrate how Aspera and Img Play streamline content delivery, optimize resource use, and ensure reliable transfer of broadcast material under tight deadlines.

Watch the webinar recording

The full recording of From Camera to Screen in Record Time is now available on demand.
It provides valuable insights for professionals working in media technology, digital distribution, and broadcast operations who want to improve efficiency and security in their content workflows.

EduPlay and KTH Leancentrum launch new Mooc: Digital Transformation in an Uncertain World

8. September 2025/in Ikke kategoriseret/by Adele Edling

EduPlay – the newly rebranded edtech division of IMG_Play – together with KTH Leancentrum, a department of KTH Royal Institute of Technology, proudly announce the launch of the online course Digital Transformation in an Uncertain World.

This 2-hour Mooc, offered primarily in Swedish, is designed for leaders and networks across the public and private sectors. It explores how digitalisation can strengthen societal preparedness, resilience, and sustainability in times of uncertainty. The course builds on EduPlay’s and Digital Learnings at KTH earlier success with Digital Transformation and Sustainable Development, but now takes a sharper focus on challenges and opportunities for digital transformation in relation to risks.

The course design and content have been developed by EduPlay together with Henrik Hansson (Stockholm University). We are also delighted to include contributions from Fredrik Blix, Associate Professor of Cybersecurity at Stockholm University, who provides short conversation on digital risks and Swedens position.

This initiative has been recorded at KTH and is embedded in the strong context and networks provided by KTH Leancentrum. It reflects Leancentrum’s broader ambition to strengthen KTH’s role in the total defence field – contributing to national initiatives such as Campus Totalförsvar, serving as a contact point for authorities and companies, and coordinating ongoing research and education within KTH.

But this course is not just about acquiring knowledge. It is designed as a general education course that provides leaders and professionals with a broader insight on digital transformation and the sustainability goals. What tools and resources already exist? And how does Sweden compare internationally when it comes to digital transformation and preparedness?

The pedagogy is built to spark reflection rather than deliver ready-made answers.

The launch of Digital Transformation in an Uncertain World also marks EduPlay’s first course under its new name. Formerly IMG_Play’s edtech services-division, EduPlay continues its mission of creating high-quality digital learning experiences, now with a sharper profile and extended collaborations.

And this is only the beginning. More courses are on the way – both within Campus Totalförsvar and as part of EduPlay’s expanding portfolio on security, resilience, and digital transformation.

Keep an eye out for upcoming Mooc++ formats, combining short digital learning with live seminars and workshops. To sign up for Digital Transformation in an Uncertain World, or to stay updated on new courses, visit LeanCentrum at KTH

KTH Leancentrum

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Broadcaster adopts txtplay.ai for subtitling operations

25. June 2025/in Ikke kategoriseret/by Adele Edling

How AI Supports Public Broadcasters with Subtitling and Live Captioning

AI subtitling for public broadcasters is rapidly becoming a game-changer in the media landscape. As content production expands and accessibility standards grow stricter, public service broadcasters across Europe are turning to AI-powered solutions to streamline workflows. In spring 2024, a reputable Greek TV station partnered with txtplay.ai to help meet their expanding subtitling needs for both live broadcasts and on-demand content.

Improving Workflow Efficiency

Since adopting the AI solution, The broadcaster has reported a more structured and faster subtitling process compared to previous manual methods. The introduction of AI-generated captions has helped manage the growing volume of content requiring subtitles—an industry-wide challenge in the digital media landscape.

Reducing Workload and Long-Term Cost Savings

Early feedback suggests that AI tools can reduce the manual workload involved in subtitling. Over time, this can translate into greater cost-efficiency and resource optimization, especially as the technology continues to improve and integrate more deeply into daily operations.

Live Captioning: A Promising Next Step

AI-generated subtitles are generally accurate but not flawless. To ensure they meet broadcast standards, teams still perform manual reviews and adjustments. This hybrid approach—combining automation with human quality control—allows for both speed and reliability in subtitle delivery.

Many broadcasters are beginning to explore the translation capabilities of AI captioning tools, which allow them to quickly produce multilingual subtitles. This functionality is particularly valuable for international programming or fast-turnaround projects that need to reach audiences in multiple languages.

We are starting to explore the translation feature and believe it will be a valuable addition, especially for projects requiring multilingual support,

“We are starting to explore the translation feature and believe it will be a valuable addition, especially for projects requiring multilingual support,” says one team member at the well-respected TV station. In other words, a representative from the station explains that they have begun testing the translation feature, viewing it as a useful tool for multilingual projects. The initiative is framed as part of a larger strategy to improve accessibility and audience outreach.

Will Ai captions become the new “normal”?

Live captioning, where spoken content is transcribed in real time during broadcasts, is also being piloted by several other public broadcasters using AI tools. Although still in an early stage, initial tests have shown encouraging results. The potential for enhancing accessibility through real-time captions—especially for news and events—is substantial.

AI-powered subtitling tools like txtplay.ai represent a meaningful step forward for media organizations aiming to meet the evolving demands of accessibility, multilingual delivery, and efficiency in production. As the technology matures, it’s likely to become a central part of broadcast operations worldwide.

IMG_Play Works with IBM Aspera to Enable Reliable, High-Speed Data Transfers

13. May 2025/in Aspera, HOW TO, IBM, Ikke kategoriseret, IMG Update, Inhouse, News, Partners, Streaming/by Adele Edling

Efficient, secure, and scalable file transfers are more critical than ever. At IMG_Play, we support organizations by implementing IBM Aspera—one of the most trusted solutions for high-speed data movement.

Purpose-Built for Modern Data Challenges

At IMG_Play, we work with IBM Aspera—a leading solution for fast, secure, and reliable data transfer across industries. Aspera is built to handle today’s increasing file sizes, global workflows, and security requirements.

Powered by FASP® Protocol

Powered by the FASP® protocol, Aspera enables high-speed movement of large files and datasets over any distance and network condition. Traditional protocols often struggle with latency, bandwidth limitations, and unpredictable delivery times—challenges that Aspera is designed to overcome.

Proven Performance at Scale IBM

Aspera transfers files up to 100x faster than FTP or HTTP—without compromising security. As an IBM Partner, IMG_Play provides certified implementation and tailored support for large-scale file workflows across industries

Facing Transfer Challenges?

If you’re currently facing issues with slow transfers, file size limitations, or lack of control, IBM Aspera may be a strong fit.

Contact

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IBM Aspera

Revolutionizing Education with AI and Question-Based Learning: Launching Tailored Courses for Custom Training Needs

10. December 2024/in Ikke kategoriseret/by Adele Edling

IMG Play EdTech is thrilled to announce a groundbreaking leap in our mission to deliver high-quality, cost-effective training solutions. By leveraging AI-driven Question-Based Learning (QBL) methodology, we’re creating customized courses that redefine the landscape of professional education. Developed in collaboration with research pioneers at KTH, these courses are now being rolled out for corporate training, designed to meet the unique needs of organizations across industries.

What is QBL and Why It Works?

Question-Based Learning (QBL) focuses on fostering critical thinking by centering the learning experience around thought-provoking questions. This approach enhances engagement and retention, empowering learners to actively solve problems and apply their knowledge practically. Unlike traditional content-heavy methods, QBL cultivates deeper understanding and long-term skill development.

Now, with the power of AI, our QBL courses can be created faster, smarter, and with unparalleled customization.

AI-Powered Course Creation with Minimal Input

Our AI system streamlines the course creation process, requiring only minimal guidance from clients. Here’s how we do it:

Collaborative Planning: Together, we define your objectives and outcomes.
AI-Generated Content: Based on our QBL framework, AI generates engaging and pedagogically sound learning materials.
Seamless Deployment: Courses are ready for immediate import into platforms like OLI Torus, offering an intuitive and flexible learning environment.

This innovation minimizes your workload while delivering maximum educational impact.

Why Choose Our Courses?

Tailored to Your Needs: We are adressing many topics, for example: workplace health and safety, AI applications, or sustainability. we make sure to align the material perfectly with your specific goals.
Cost-Effective: Compared to conventional course development methods, our approach is a fraction of the cost. It’s like a drop in the ocean relative to the value gained.
Proven Pedagogy: Backed by research from KTH and developed by professional educators, our courses ensure effectiveness and relevance.
Scalable and Flexible: Ideal for teams of any size, our courses adapt to various learning environments and schedules.

Our Collaboration with KTH and New Focus on Excellence

We’ve upgraded our EdTech offerings by investing in research-backed development with KTH and expanding our team with trained pedagogical experts. This partnership ensures every course we deliver is rooted in the latest educational theories and practical applications. For organizations seeking cutting-edge solutions, our courses offer a competitive edge at an unbeatable cost.

Check us out at KTH (swe_page)

Launching Tailored Corporate Training Solutions

This initiative marks the launch of courses designed for uppdragsutbildning—corporate training that meets specific business needs. Whether your focus is compliance, quality management, or emerging technologies- we’ve got you covered.

Our collaboration with KTH has already produced some of their most popular courses. Now, this expertise is available for your organization, ensuring the same level of quality and innovation.

Ongoing Support and a User-Friendly Experience

We deliver our courses on the highly intuitive OLI Torus platform, praised for its seamless navigation and robust features. Once implemented, we provide continuous support to monitor and refine your materials, ensuring they remain effective over time.

Join the Revolution in Learning

IMG Play is proud to lead the charge in reimagining professional education. By combining AI, research-backed methods, and unparalleled customization, we deliver courses that truly unlock potential. Ready to transform your organization’s training?

EdTech at Img_Play

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Offices: Stockholm, Copenhagen, Lund, Rome, Shanghai

Let’s shape the future of learning together!

Starting and keeping up accessibility in an organisation

31. May 2024/in Ikke kategoriseret/by Adele Edling

Accessibility is a good business practice and soon required by law, as mentioned in a previous blog post. The same blog post also explains how to get started with accessibility as an individual, but how do you handle accessibility for an organisation? Let us show you what we at IMG Play have done for accessibility at KTH and how you can apply it to your own organisation!

Educate employees and involve stakeholders

Accessibility requires the cooperation and support of your employees and your stakeholders, so the first step is to inform and educate them. IMG Play has mainly been involved in educating employees, but involving stakeholders is too important to leave out of this blog post. Your stakeholders are probably mostly interested in the business case of accessibility for your organisation. To create one, consider as many areas as possible, for example that accessibility will do the following:

Increase general usability: designing for accessibility often leads to unintended, but welcomed, improvements for all users, see the Curb cut effect (wikipedia.org).
Reach a large, ignored user base: 15% of the world’s population are disabled, and the number is growing as we live longer (World Report on Disability (who.int).
Minimise legal risk. As mentioned earlier, there are legal requirements for accessibility already and more specific laws will soon come into effect.
Reduce the costs of late adaptation, both in time and money. If accessibility is an afterthought you’ll have to implement it around inaccessible features, which is not cost-effective.

Day-to-day accessibility tasks

Your employees will be more interested in what they actually have to do in their day-to-day work, so they will require training. We have been heavily involved in this at KTH, as we helped create their online, self-study course on digital accessibility. The self-study course are split into the following parts:

Information about why accessibility is important, including several recorded interviews with disabled students and employees at KTH.
How to create accessible text documents and to write accessible text. Covers both the laws and general recommendations on how it should be done.
How to handle visual communication, such as images, graphs and colour.
The required steps to make video and audio accessible and how to do it efficiently.

Set goals

When establishing the accessibility goals for your organisation, it’s essential to specify what conformance levels you aim to meet of the Web Content Accessibility Guidelines (WCAG). These levels provide clear benchmarks for progress and ensure consistency across all departments. You should also specify any other standards your organisation will be using, for example for plain language.

However, accessibility is measured by how well your users can use your product, not by how well it conforms to WCAG. Alfred Korzybski famously said “the map is not the territory”, and here we will say that the checklist is not the experience of using your product. They are, of course, related and the WCAG checklist is very useful, but you need broader goals than just WCAG compliance. These accessibility goals are best formulated with the help of accessibility experts, so we can help you! Contact-us-länk

Create templates and standards

Simplify for those creating content, so the easiest path is to create accessible material. A tried and tested way to do this is to create accessible templates for the most common content, for each system. Have the templates be useful and the default choice. For example, we created an accessible template for KTH’s course platform, Canvas, and an “accessibility checklist”. We have also helped create a standard web layout for parts of KTH’s intranet.

Keep up to date

As with most things, you can never fully “complete” accessibility simply because the world is always changing. Your organisation need a process to, for example, keep up to date on new:

legislation
standards
assistive technology.

With robust reviewing practices this should be easy to keep up to date. At KTH, we have customised their yearly review of their web pages to better fit with specific teams, and also created a way to handle internal feedback on the same web pages.

Ask for feedback from users

No matter how much you study and work with creating accessible products, you will always know less than those who have to use said products daily. Remember to involve people with relevant and different disabilities. Ask for their input and expertise, early and as often as required.

Contact us for more information and further help with acessability in your organisation.

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How IMG Play helped KTH with digital accessibility, and what you can learn from it

16. April 2024/in Ikke kategoriseret/by Adele Edling

To make a service or content accessible is to ensure that everyone can access and use said service or content, no matter their disability. While it is generally a good business practice to allow your customers to use your service, it will also be required by law in Sweden for digital products and services by 2025 (Tillgänglighetsdirektivet (regeringen.se)

Here we will try to make digital accessibility seem less difficult and arcane for beginners. To start with, we’ll show you some examples of how IMG Play supports digital accessibility at KTH. Then, we will give you tips and recommendations on how to get started on your own.

IMG Plays accessibility support at KTH

For governmental agencies in Sweden, digital accessibility is already required by law (specifically the DOS law). That is why IMG Play has been working with KTH to improve their digital accessibility. We have supported KTH to create and maintain the following:

Educational material for staff. For example:
- A self-study course detailing how to create accessible digital documents.
- Guides to creating accessible videos and how to caption them.
- Tips on how to get started, the so-called “low-hanging fruit”.
Templates and standards for the intranet pages governed by the e-learning team.
A checklist of basic digital accessibility, for teachers to use when creating courses.
Ongoing support to teachers on how to improve the accessibility of their digital course material.

How you can get started (as an individual)

While accessibility should be prioritised at an organisational level, there are things you can do as an individual to get started. You should start simple and work to incorporate your knowledge as early as possible in future projects. Also, ask for support from your managers, they should have a vested interest in making your product as accessible as possible. There are more details about all of this under the following headings.

Start simple, with the “low-hanging fruit”

Some accessibility problems we call “low-hanging fruits” as they are simple to fix, in that they can be fixed by individuals with minimal training. These “low-hanging fruits” can usually be fixed after a product is completed, although it’s more efficient to make sure they never appear at all.

Some examples of low-hanging fruit:

Use the correct heading levels without skipping.
Write meaningful link text.
Avoid only using colour to convey information.
Consider the reading order for screen readers (both in the text and in the code).

For more, we recommend you read the guides created by the Web Accessibility Initiative for designers, writers and developers: Tips for Getting Started (w3.org).

Incorporate accessibility at the start of future projects

When working with accessibility, you will often use checklists to make sure you meet the criterias. However, this makes it easy to fall into the mindset that accessibility is the last step, that you go through a checklist and fix any problems you find before shipping your product. This is the least efficient way to make your product accessible.

You should consider accessibility in the planning stage, otherwise you might have to redesign portions or all of your product. For example, if you have text with images of data tables in them, then the accessible version is to remove the images and add them as tables. Hopefully your product can render tables properly already, but will it scale properly to mobile phones or with 200% zoom? In the best case scenario this is just hours of wasted time, in the worst case scenario the product will have to be fully redesigned.

While you as an individual might have limited control over an entire project, you can apply this mindset to your content. For example, you can ask yourself:

What parts of WCAG are relevant for this project and what level are we trying to reach?
Will users be able to navigate with the most common tools? (Mouse, touch-screen, keyboard, keyboard and screen reader).
What is the standard way to solve [problem] in an accessible way?
- Are there any templates you can use?
What tools will be used in testing and how often will the product be tested?

Tip! Learn why some solutions are accessible and some are not, it will greatly help you foresee future problems.

common accessibility icons

Ask for support from your managers

There is a lot you can do as an individual, but accessibility is easier to achieve when everyone is helping. Ask your managers what can be done to create accessible templates and routines, and how to best spread the workload. Talking about accessibility will also raise awareness of it and will help you find existing solutions from others.

Get in touch with our accessibility expert (Björn)

Nurturing Learning Together

28. November 2023/in Ikke kategoriseret/by Adele Edling

Digital Education Focused on Progress, and Secure Learning Environments.

In a longstanding partnership, KTH- Royal Institute of Technology and IMG _Play have forged a alliance focused on enhancing digital learning. This collaboration has been marked by close cooperation between IMG_ Play and esteemed professors at KTH, with a shared goal of providing comprehensive support for digital learning encompassing video, learning management systems (LMS), and accessibility.

At the heart of this collaboration is KTH’s Department of Digital Learning, serving as the hub where research and proven expertise in digital media and learning converge.

This department plays a pivotal role in developing knowledge and consulting in digital platforms, creation of online courses, and videos to support education and learning. The work between KTH and IMG_Play is a testament to the shared commitment to advancing digital learning methodologies and dive in new platforms.

Collaboration on OLI Torus

IMG_Play and KTH have established a significant cooperation within the framework of OLI Torus, a powerful platform that promotes lifelong learning through mission-based education. It extends across multiple courses, where IMG_Play not only creates content but also provides consultation in E-learning and pedagogy.

The platform’s latest upgrade, Torus v.24, was released to prepare for the fall semester, introducing new features and user-friendly interface updates.

Example of OLI Torus Courses now and then at KTH:

Democratic Digitalization for Arbetsförmedlingen (The Employment Service): The project aims to enhance the general digital competence of Arbetsförmedlingen’s employees.
Problem Solving in Digital Environments: 1000 students.
Math Physics Courses with RCN KTH: Integrated with Moodle, 330 students in Mathematics and 240 students in Physics.
Open Torus Courses without LMS: Summer Programming 2023 (1300 students) and Introductory Relativity Theory (400 students).

Note the use of SHA 256 encryption for anonymizing student ID’s during Arbetsförmedlingen’s (The Employment Service) courses. Using SHA in Learning Management Systems (LMS) can enhance security. Hash functions like SHA are valuable for password storage. Instead of storing actual passwords, LMS systems can store their hash values.

New Features in OLI Torus V.24:

Onboarding Tools: Support for guided processes for both students and instructors, facilitating the introduction to courses.
Priority Functionality: Focus on Equity-Centered Courseware Pilot and migration from the Legacy OLI platform.
Support for Evidence-Based Development: Collaboration with KTH and Arbetsförmedlingen (The Employment Service) integrates research and evaluation of digital competence development.

Stay in the loop:

What is an LMS? A Learning Management System (LMS) is a digital platform for administering, creating, and distributing learning and training within an organization. It serves as a tool for digital learning, allowing companies to design and deliver courses for employee development and onboarding.

Why OLI Torus? This revolutionary initiative builds upon the trailblazing accomplishments of CMU’s Open Learning Initiative, ushering in a new era of educational technology. Noteworthy features include powerful tools for publishing courseware, offering functionalities like versioning, seamless product management, and much more.

Torus: Smarter learning, better results! Torus is all about smart learning. It uses science to shape course design, gathers data from students, and improves the learning materials. It’s open-minded but focused on better outcomes. As a not-for-profit, open-source project in higher education, Torus stands out in making learning more effective.

Oli Torus biggest update

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IMG Play has been honored with the prestigious 2023 Børsen Gazelle award!

8. November 2023/in Ikke kategoriseret, IMG Update, News/by Adele Edling

IMG_play is honored to receive the 2023 Børsen Gazelle award, and we extend our gratitude to our dedicated team, partners, and customers who have played a vital role in our journey.

This recognition is a testament to our unwavering commitment to growth and excellence.

The Børsen Gazelle Award is given to rapidly growing and successful companies. It’s typically awarded to businesses that demonstrate substantial growth in revenue or gross profit over a specific number of years, while also displaying sound finances.

The award acknowledges our dedication to advancing the boundaries of success. The Børsen Gazelle award, organized by the renowned Danish financial newspaper, Børsen, is a celebration of small and medium-sized businesses that have achieved remarkable growth and success. This year, in 2023, IMG_play has emerged in Denmark’s business landscape, garnering the prize. It recognizes our consistent efforts in driving innovation and contributing to the Danish business community.

Learn more about the Børsen Gazelle Prize

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