Use video to reach strategic goals

Video Strategy

Does your plan contain both the visionary and the pratical?

It can be difficult to get started with video in organizations. It requires planning, worflows, technology and, not least, a strategy for how to gain value via video. IMG_PLAY helps manage all aspects of digital video projects from advice and ideas to production, distribution, analysis and business development. We prepare a clearly formulated video strategy for your organization that contains both the visionary and the practical.

Selecting a video platform

Do you get the most out of your tekonology investment?

We have the most experienced team in the nordics within the video platform area. For 17 years, we have developed and serviced platforms ourselves. In addition, we have purchased and serviced a wide range of regional and global platforms for customers. We know the market, prices and suppliers and can ensure that you do not over-invest or end in a technological dead end. We can advise on CDN pricing, encoding setup, player framework, asset management and backoffice as well as integration into various other business systems such as CMS, archives, intranets and production facilities.

Monetization models

How do you create revenue stream?

We have decades of experience in how to create a revenue stream based on video content. When making money on video content, it is essential that operating costs are kept low and revenue high.

We know the various ad-insertion models, ad-technologies, and price levels in the market. We have worked with branded content models and also have good control of the AVOD, SVOD & TVOD models as well as the various Digital Rights Management options. Let us help build and document a viable business case for your content.

Tender Consultancy

Getting the right solution at the right price?

At IMG_PLAY, we advise on the right choice of video technologies so you do not over-invest or end in a technological dead end. Throughout the last 17 years, we have completed many procurement rounds nationally and internationally. We have found ourselves both on the provider and supplier side. We add quality to the process with years of industry experience and profound technical knowledge so the requirement specification is on target and detailed enough for the purchase to take place without misalignment between the parties.

Video UX

Can users find your video when they need it?

We are data driven and will set qualitative and quantitative goals as well as work with the specific design. Well-produced and relevant content does not mean automatic success. It is our experience that the actual user experience for your video solution is crucial to your success. A good thumbnail drives more clicks. We have implemented hundreds of video sites both in existing CMS solutions and stand alone. In addition, we have extensive experience of video delivery via apps, game consoles and set-top boxes. Let’s make an initial UX review that points to specific improvement opportunities.

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