Powerful AI-driven live captioning

IMG_Play now offers a powerful AI-driven live captioning.

 

AI live captioning is rapidly transforming how broadcasters and event producers deliver accessible, real-time subtitles to global audiences. As a result, organisations can meet growing accessibility demands more efficiently while also improving viewer engagement. In this context, IMG_Play now offers a powerful AI-driven solution that combines advanced speech recognition with intelligent filtering. Consequently, it removes filler words and repetitions, thereby producing clean, broadcast-ready captions in over 50 languages.

The key might be real-time speech recognition

The system combines real-time speech recognition with intelligent filters that remove filler words and repetitions, delivering clean, broadcast-ready subtitles. The setup is a hybrid model: our software feeds PixelPower/Broadstream via Newfor. Subtitles can run fully automated or with human oversight through existing respeak workflows.A custom dictionary can be updated in real time. For example, adding names, places, or technical terms to ensure accuracy and relevance throughout a production. The solution can run fully automated or integrate seamlessly with existing respeaking workflows, giving broadcasters full flexibility.>Live captioning is currently available in 50+ languages, including English, Swedish, Danish, Norwegian, Finnish, Arabic, French, German, Spanish, Japanese, and many more.

Interested in learning more or scheduling a demo?

Contact our sales team at IMG_Play

Go directky to txtplay.ai and get started!

We will offer what you need a broadcaster.

Schedule a demo or contact our sales team at Txtplay

 

 

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Broadcaster adopts txtplay.ai for subtitling operations

How AI Supports Public Broadcasters with Subtitling and Live Captioning

AI subtitling for public broadcasters is rapidly becoming a game-changer in the media landscape. As content production expands and accessibility standards grow stricter, public service broadcasters across Europe are turning to AI-powered solutions to streamline workflows. In spring 2024, a reputable Greek TV station partnered with txtplay.ai to help meet their expanding subtitling needs for both live broadcasts and on-demand content.

Improving Workflow Efficiency

Since adopting the AI solution, The broadcaster has reported a more structured and faster subtitling process compared to previous manual methods. The introduction of AI-generated captions has helped manage the growing volume of content requiring subtitles—an industry-wide challenge in the digital media landscape.

Reducing Workload and Long-Term Cost Savings

Early feedback suggests that AI tools can reduce the manual workload involved in subtitling. Over time, this can translate into greater cost-efficiency and resource optimization, especially as the technology continues to improve and integrate more deeply into daily operations.

Live Captioning: A Promising Next Step

AI-generated subtitles are generally accurate but not flawless. To ensure they meet broadcast standards, teams still perform manual reviews and adjustments. This hybrid approach—combining automation with human quality control—allows for both speed and reliability in subtitle delivery.

Many broadcasters are beginning to explore the translation capabilities of AI captioning tools, which allow them to quickly produce multilingual subtitles. This functionality is particularly valuable for international programming or fast-turnaround projects that need to reach audiences in multiple languages.

We are starting to explore the translation feature and believe it will be a valuable addition, especially for projects requiring multilingual support,

“We are starting to explore the translation feature and believe it will be a valuable addition, especially for projects requiring multilingual support,” says one team member at the well-respected TV station. In other words, a representative from the station explains that they have begun testing the translation feature, viewing it as a useful tool for multilingual projects. The initiative is framed as part of a larger strategy to improve accessibility and audience outreach.

Will Ai captions become the new “normal”?

Live captioning, where spoken content is transcribed in real time during broadcasts, is also being piloted by several other public broadcasters using AI tools. Although still in an early stage, initial tests have shown encouraging results. The potential for enhancing accessibility through real-time captions—especially for news and events—is substantial.


AI-powered subtitling tools like txtplay.ai represent a meaningful step forward for media organizations aiming to meet the evolving demands of accessibility, multilingual delivery, and efficiency in production. As the technology matures, it’s likely to become a central part of broadcast operations worldwide.

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Webinar: How to Accelerate Your Broadcast Delivery with IBM Aspera & Img Play

Secure broadcast file delivery with IBM Aspera is enabling the world’s leading media organizations to move content faster, safer, and more efficiently than ever before.

On June 10 at 10:00 AM, IBM and Img Play invite you to a free webinar on how IBM Aspera enables ultra-fast, secure broadcast and file transfers — from editorial to global distribution. 

Learn how organizations like Netflix, Fox Sports, and Amazon Prime work with Aspera, and how Img Play — a certified IBM Partner — helps clients such as TV 2 Denmark and Al Jazeera implement production-ready, automated workflows. Learn more about how Img Play supports media organizations with IBM Aspera here: https://imgplay.com/aspera 

Date: June 10, 2025
Time: 10:00 AM
Location: Online
Registration: Sign up here 

Speakers: 

  • Karsten Vandrup Westh, CEO, Img Play 
  • Márk Illés-Tóth, Senior Product Manager, IBM 

This session is relevant for professionals in media, broadcast, IT, and digital distribution. Limited availability. 

The webinar has been concluded and can be watched here:


IMG_Play Works with IBM Aspera to Enable Reliable, High-Speed Data Transfers

High-Speed Data Transfer with IBM Aspera

Secure, scalable file transfer for modern data workflows

Efficient, secure, and scalable file transfers have become mission-critical as organisations handle larger datasets, global collaboration, and AI-driven processes. At IMG_Play, we help organisations modernise their data workflows by implementing IBM Aspera—one of the most trusted platforms for high-speed data movement.


Why high-speed data transfer matters

Today’s organisations generate and move massive amounts of data across teams, partners, and borders. Traditional tools like FTP and HTTP often struggle with:

  • Slow transfer speeds over long distances
  • Bandwidth inefficiencies
  • Unpredictable delivery times
  • Limited scalability

These challenges can create bottlenecks, delay operations, and increase security risks.


Purpose-built for modern data challenges

IBM Aspera is designed specifically for high-performance data transfer in demanding environments. It supports industries ranging from media and broadcasting to healthcare, research, and enterprise IT.

With Aspera, organisations can securely move large files and datasets regardless of network conditions—without compromising speed or control.


Powered by FASP® technology

At the core of Aspera is its patented FASP® protocol, which enables fast and reliable data transfer over any distance. Unlike traditional protocols, FASP fully utilises available bandwidth while maintaining consistent performance—even in high-latency or unstable networks.

This means you can transfer large datasets quickly and predictably, whether across cities or continents.


Proven performance at scale

IBM Aspera can transfer files up to 100x faster than FTP or HTTP, making it a powerful solution for organisations dealing with time-sensitive or data-intensive workflows.

As a partner of IBM, IMG_Play provides:

  • Certified implementation
  • Tailored integration into existing systems
  • Ongoing support for enterprise-scale environments

Is your organisation facing transfer challenges?

If you’re experiencing slow transfers, file size limitations, or lack of visibility and control, it may be time to rethink your approach.

High-speed, secure data transfer is no longer a luxury—it’s a necessity for staying competitive in a data-driven world.


Get started with high-speed file transfer

Want to explore how IBM Aspera can improve your workflows? Get in touch with IMG_Play to learn more about implementation, use cases, and tailored solutions for your organisation.

 

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IBM Aspera

Unlocking China’s Streaming Potential: IMG_Play’s Solution. 

In the dynamic landscape of global communication, breaking through geo limitations is a crucial business objective. Streaming services to mainland China present unique challenges for many Western companies. IMG_Play introduces a groundbreaking Content Delivery Network (CDN) extension to its streaming service, empowering businesses to seamlessly connect with their Chinese audience.  

As of June 2023, the user size of live streaming in China soared to a staggering 765 million, comprising 71.0% of all Internet users, indicating significant potential for further growth in viewers accessing streaming content from outside China, considering the country’s population of 1.4 billion.

Bridging Cultural Gaps for a Global Community 

Even with strong localization, reaching a global audience requires compliance with local laws and technologies.

IMG Play offers a video streaming service tailored for the Chinese market. It provides a reliable and compliant solution for businesses targeting China’s growing audience.

Strategic Partnerships and Regulatory Compliance in China CDN streaming solution

IMG_Play’s strategic partnerships with regional Chinese CDNs, ensure a reliable streaming experience for mainland China end-users. The company’s footprint includes multiple live centers strategically positioned across China, for optimal performance to both mobile devices on local telecom networks. 

 

statitistics on how many users streming from chinaIn the last decade, internet users in China have quintupled, fostering a remarkable growth in Chinese streaming platforms and online video hosting.

 

 

Cache Nodes Optimization 

IMG Play uses thousands of cache nodes across mainland China, integrated with local ISPs and telecom networks, delivering significantly better performance than streaming from Hong Kong.

Read more about our work in China and see player with CDN!

Contact IMG_PLAY to learn more about unlocking the potential of live streaming! 

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Improvements in Txtplay- IMG Play’s proprietary software

Txtplay Automatic Speech Recognition AI Enhancements

Txtplay handles AI tools such as ASR (Automatic Speech Recognition), also known as speech-to-text. Txtplay will always use the ASR version with the highest accuracy and quality. Txtplay can also integrate with our partner’s video platforms, allowing our customers to utilize the best speech-to-text AI directly within their video platform for a streamlined workflow. 

Benefits of Txtplay Automatic Speech Recognition AI for Video

With automatic speech recognition (ASR), Artificial Intelligence (AI) recognizes the words spoken in your video and delivers machine-based texts for indexing, subtitling, and searching. The result is good and usable, but not always perfect.

Since Friday the 20th of October, you’ll notice remarkable enhancements with Txtplay for the following languages:  

Cantonese (yue), Catalan (ca), Czech (cs), Finnish (fi), Greek (el), Hindi (hi), Hungarian (hu), Malay (ms), Polish (pl), Russian (ru), Thai (th), Vietnamese (vi), Arabic (ar), Danish (da), Dutch (nl), Italian (it), Japanese (ja), Korean (ko), Mandarin (cmn), Norwegian (no), Portuguese (pt), Swedish (sv)

What exactly will you notice on the new recognition?

Enhanced Accuracy: Get ready for even more accurate transcriptions! 
Speaker Diarization: Improved speaker distinction in multi-speaker content. 
Faster Transcriptions: Lightning-fast results for a more efficient workflow.

 

 

 


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