Broadcast Ai Live Captioning for Linear TV

IMG Play provides the fastest live subtitles for linear TV with 90% accuracy and <1 second latency — 60% faster than the nearest competitor.

Baruch

Baruch delivers real-time, broadcast-grade live captions designed for linear TV, supporting both live production and 24/7 playout environments where timing, stability, and compliance are critical.

Low-latency live captions with on-prem or hybrid deployment, editorial control, and seamless integration into professional broadcast chains.

What is Baruch? Proprietary Software for Live Subtitles for Linear TV

Baruch is IMG Play’s proprietary live subtitles for linear TV and subtitle delivery software, specifically engineered for real-time broadcast and streaming environments.

Designed to meet strict compliance standards, Baruch supports both modern and legacy subtitle formats used in European and international broadcast environments, including Teletext / Newfor and TTML-based standards. It integrates seamlessly with professional production and playout equipment to ensure low-latency delivery.

Why choose Baruch for live subtitles for linear TV?

Built for broadcast operations

Baruch is engineered specifically for linear television, where captions must be accurate, readable, and delivered with predictable timing—across live news, sports, entertainment, and continuous channel output.

Unlike general-purpose captioning tools, Baruch is designed to operate inside broadcast infrastructures, integrating directly with production and playout systems.

Integrates into your existing broadcast chain

Baruch connects to established broadcast systems with minimal disruption, enabling automated or human-assisted live captioning workflows depending on operational requirements.
Baruch seamlessly integrates into live production and playout environments with support for Pixel Power, BroadStream, Evertz, and Newfor systems.
Compatible with both SDI and SMPTE 2110/IP broadcast workflows, with output options for Teletext subtitles (via Newfor) and TTML/EBU-TT-D for linear TV distribution.

Compatible with industry-standard platforms including:

Broadcast industry standard platforms compatible with Baruch live subtitles for linear TV

Baruch Key capabilities:

  • Broadcast-grade latency & stability

    Designed for live on-air timing, long-running broadcasts, and continuous playout operations.

  • On-prem or hybrid deployment

    Runs within the broadcaster’s own environment for deterministic performance, controlled routing, aligned with broadcaster IT and security requirements.

  • Broadcast ecosystem integrations

    Integrates with Pixel Power, BroadStream, Evertz, and Newfor systems within production and playout chains.

  • Audio ingest via SDI or SMPTE 2110

    Baruch ingests live audio from SDI or SMPTE 2110-based infrastructures for real-time transcription. Subtitles are delivered to customer encoders (e.g., via Newfor/Teletext to BroadStream or equivalent) where insertion and playout are managed.

  • Standards-based subtitle outputs

    Output options for Teletext subtitles (Newfor) and TTML/EBU-TT-D for linear TV distribution.

  • Editorial controls

    Control of segmentation, line breaks, formatting, and channel-specific subtitle profiles.

  • Clean, readable output

    Intelligent handling of repetitions and disfluencies, with live dictionaries for names and places, and programme-specific terminology.

  • Automated or human-assisted workflows

    Compatible with existing respeaker setups or fully automated operation.

  • Smart filters

    Remove filler words and repetitions for a clear, viewer-friendly experience.

  • Custom Dictionary

    Add brand names, acronyms, and speaker profiles to improve accuracy.

  • Multilingual coverage

    Supports live transcription in 55+ languages and 35+ real-time translation options, with language configured per channel/stream.

“Give us a call or write us if you have questions, ideas or just want to expand your horizon. We are always ready for a chat: +45 7027 3060

Karsten Vandrup Westh - CEO and Partner at IMG Play

Book a meeting

    IMG_PLAY COPENHAGEN

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    Contact one of us directly

    Jesper Dall

    Jesper Dall

    Partner | Project Manager
    Karsten Vandrup Westh

    Karsten Vandrup Westh

    Partner | CEO
    Anton Nilsson

    Anton Nilsson

    Partner | Senior Consultant
    Ibb Lampic Aaltonen

    Ibb Lampic Aaltonen

    Consultant
    Sergio Perrone

    Sergio Perrone

    Senior Consultant

    Our offices

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    CVR (DK VAT) No. 3700 0728

    contact@imgplay.com

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